Aashirvaad Svasti Ghee

Made from pure cow’s milk, Aashirvaad Svasti Ghee is the first product from ITC’s dairy portfolio. Manufactured at ITC’s very own, state-of- the-art manufacturing facility in Munger (Bihar), Aashirvaad Svasti Ghee promises to deliver impeccable taste & consistent quality. Furthermore, Aashirvaad Svasti Ghee is made using a special ‘SloCook’ process that enhances its natural aroma, giving it a distinct flavor profile. With its wonderful aroma, rich granular texture and consistent quality, Aashirvaad Svasti Ghee lends itself beautifully to varied Indian cuisines, making it a must-have in every household. Packed in convenient pack formats – Uniquely shaped PET jars, CEKA packs & refill pouches, Aashirvaad Svasti Ghee is available in different pack sizes. Currently, Aashirvaad Svasti Ghee is available in the markets of Tamil Nadu, Puducherry, Karnataka, Kerala and Delhi (including NCR). Also available on select E- Commerce sites. You’ve always wanted a pure cow ghee that not only complements your cooking but also adds unmatched taste to your food. AASHIRVAAD Svasti Ghee is made with a special ‘SloCook’ process. In this process, the ghee is prepared by cooking slowly for about three and a half hours over gradually increased temperatures, which enhances its natural aroma. Now with our Ghee, every dish you prepare will be even more delicious.


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Aashirvaad Svasti Ghee is the first product from ITC's dairy portfolio. In India, different kinds of ghee exist, catering to the regional taste palates. ITC's Aashirvaad Svasti Ghee is an outcome of R&D at the ITC Life Sciences and Technology Centre, Bengaluru, which studied these different regional profiles of ghee, to craft out superior regional variants for the consumers.

Pure Cow Ghee variant has been recently launched in Bengaluru. It is made from pure cow's milk which is procured using ITC's own milk sourcing network. Special infrastructure has been developed & deployed to segregate cow and buffalo milk at the source and along the procurement network.

The milk goes through stringent quality tests before reaching ITC's own state of the art manufacturing facility at Munger, Bihar, where best in class manufacturing practices are deployed to manufacture this ghee.

Furthermore, Aashirvaad Svasti Ghee is made using a special SloCook process that enhances its natural aroma, giving it a distinct flavour profile. With its wonderful aroma, rich granular texture and consistent quality, Aashirvaad Svasti Ghee is a must have in every household. Packed in convenient pack formats - Uniquely shaped PET jars and refill pouches, Aashirvaad Svasti Ghee is available in different pack sizes. Jars are available in sizes of 200ml, 500ml and 1 Ltr packs. Refill pouches are available in 50ml, 100ml, 200ml and 500ml packs.