Aashirvad Atta

Aashirvaad atta is made from the choicest grains - heavy on the palm, golden amber in colour and hard in bite. The dough made from aashirvaad atta absorbs more water, hence rotis remain softer for longer. AASHIRVAAD Whole Wheat Atta is made from the grains which are heavy on the palm, golden amber in colour and hard in bite. It is carefully ground using modern 'chakki - grinding' process which ensures that AASHIRVAAD Atta contains 0% Maida and is 100% Sampoorna Atta. Aashirvaad Aata with Multigrains has a mixture of wheat, soya, oats, maize, chana and psyllium husk. Wheat is rich in magnesium and creates a healthy energy while reducing hunger, deficiency of which may lead to anxiety. AASHIRVAAD Atta with Multigrains gives you the wholesome goodness of six different grains – wheat, soya, channa, oat, maize and psyllium husk. These ingredients infuse proteins, vitamins, minerals and fibre into your diet. So you and your family stay active, healthy and energetic, everyday.


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In May 2002, ITC made its entry in the branded Atta segment and within a short period of time became the number one branded packaged atta across the country. AASHIRVAAD promises you only the most delightful rotis straight from your kitchen complete with your love and care through your preparation. We use our network of 6500 Choupals to buy wheat straight from our farmers across the most fertile fields. This is followed by our rigorous process of cleaning, mechanized packing and nutrition lockage. And so we deliver to you happiness through the promise of the goodness of whole wheat.

Aashirvaad Atta is made from the choicest grains - heavy on the palm, golden amber in colour and hard in bite. It is carefully ground using modern 'chakki - grinding' process for the perfect balance of colour, taste and nutrition which also ensures that Aashirvaad atta contains 0 percent maida and is 100 percent Sampoorna Atta. The dough made from Aashirvaad Atta absorbs more water, hence rotis remain softer for longer.

Aashirvaad has revived the originality of kitchen ingredients with its wide range of products that offer the “Ghar Ka Khana” ethos. Be it atta, salt, chilli powder , haldi powder to ready to eat Dal Tadka- Aashirvaad brings it to you in neatly sealed packages at attractive prices. Aashirvaad Atta is now synonymous with Atta all over India. Aashirvaad has a range of atta varieties for the Indian consumer. From whole wheat, multigrain to sugar release control, Aashirvaad lets you choose the kind of atta you need to serve your family with the softest rotis and parathas.
“No Salt No Taste” goes the saying and Aashirvaad goes the extra mile to bring salt that is healthy and nutritious to your table. Aashirvaad iodised salt is perfect for your family for whom you want to make no compromise.An Indian spread is incomplete without the addition of chilly powder, haldi or dhania-jeera powder in its dishes. Aashirvaad present all these in its purest form and you can be assured of the quality of the product. You do not need to bat an eyelid about its authenticity when you use these products. Gauging the sense of the market and also the demand for ready-to-eat meals, Aashirvaad has introduced its heat and eat delicacies. From Aloo Mutter, Dal Makhani. Tadka Dal or Pongal, you can go without a whole day without having to worry what you will eat. The range takes care of all your food needs from breakfast to dinner.