National
survey reveals widespread myths on tea
- Brooke Bond Tea
Council is here to bust myths and announces that Tea is Healthy because it has
a number of goodies like Flavonoids which have many health benefits for the
heart, mind, immunity and weight management
- The Brooke Bond Tea
Council encourages an average Indian to drink three cups of tea daily to help
contribute to good health
- Brooke Bond launched the Brooke Bond Tea
Council at a function held in Mumbai today. Brooke Bond has launched the Brooke
Bond Tea Council with the aim to spread awareness, dispel myths and
misconceptions existing around tea and educate people on the health benefits of
tea.
The Brooke Bond Tea Council comprises of
experts from the tea and health fraternity who have joined hands to change
existing perceptions on tea to establish its health credentials. The Council
has distinguished representatives from various fields - Nutritionists like Dr
Anjali Mukerjee and Ms Ishi Khosla; Dr N. Muraleedharan, Advisor of United
Plantation Association of South India (UPASI); Dr Gautam Banerjee, Scientist,
Hindustan Unilever Research Centre(HURC); and Mr. Sanjiv Chatterji, Tea
Excellence Centre, Hindustan Unilever Ltd.
As part of the initiative, Brooke Bond
Tea Council unveiled a health paper on tea, detailing the findings of the
Brooke Bond White Paper Study, as well as tea’s history and its proven health
benefits. The Brooke Bond White Paper Study is based on a nation wide survey
conducted by AC Nielsen and commissioned by Brooke Bond, India’s leading tea
brand. The survey, which covered over one thousand respondents across 12 cities
to understand the perceptions of tea among Indian consumers, reveals several
misconceptions prevalent about this centuries’ old beverage.