Juwar Flour

Jowar flour is made by grinding the small round grains of jowar (white millet). ... It can be consumed plain, made into porridge, roti and other dishes, or used in combination with other flours. It is preferred by the gluten intolerant, and is often cooked as a porridge to be eaten alongside other foods. Known as sorghum in English, Jowar is globally being touted as the “new quinoa” for its gluten-free, whole grain goodness. In India, Jowar, known as Cholam in Tamil and Jonna in Telugu, is a staple, especially in the western and southern parts of the country where it is ground into flour and is used to make rotis, bhakri, cheela, dosa etc. The ancient grain, a member of the millet family, is having a revival at the moment as people shift away from refined wheat products which are not considered good for health. As discussed earlier, jowar is rich in dietary fiber. The abundance of fiber in it helps lower LDL (or bad cholesterol) levels in the body, thus reducing the risk of heart attack. The cholesterol lowering properties of jowar also reduce the chances of hindered blood flow, arteriosclerosis and plaque formation. The whole grain also contains antioxidants, apart from nutrients like magnesium, iron, and vitamins B and E. This helps avoid several cardiovascular conditions. Jowar also helps regulate plasma LDL cholesterol concentration, while improving the HDL levels in the body.


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Jowar flour is a healthy atta from the organic abode of 24 mantra organic. It is widely accepted in the west now because of being gluten free. This flour is good for people suffering from celiac disease. It has higher content of protein. In india, it is used to make jowar ki roti in villages as well as urban areas. Sometimes it is also mixed with other nutritious flours to make multi grain flour. 24 mantra organics jowar flour is good to use in baking products. Because of its bland flavour, it doesnt add a distinctive to the dish. In the west, it is commonly used in cakes, muffins and breads. It is a good source of essential nutrients like calcium, iron, phosphorous and potassium. It is also used to make porridge, chapattis and pancakes. Get this organically produced flour for making healthy snack items. It's pure, unadulterated and 100 percent organic.

What is Organic?

Organic is a way, a habit and a practice all rolled into one. It refers to a way of growing and processing food. It is also about the reliance on an ecological system that sustains itself on rich soil and proven traditional practices to grow crop and food that resists pests and diseases. Organic also means, the farmers don’t use toxic, persistent pesticides, fertilizers which are known to contaminate soil, air, water and the food. In fact, organic farmers and farming involves practices of rotating crops, deploying beneficial insects, using locally honed methods, adding composted manure and plant wastes to the soil.

They choose solutions to the pests and disease problems that affect their crops in a way that does not damage and destroy the planet. Their wisdom is proven so are their practices

Key benefits

  • No pesticides or harmful chemicals
  • Better nutrition – rich in antioxidants
  • Better taste
  • Better ecology
  • Sustainable -better planet for our children
  • Safe food
  • No water contamination
  • Farmers – better lives

10 reasons to go organic

  1. Protect children and your family members from cancer causing pesticides
  2. Say goodbye to chemicals in your diet
  3. Get the taste of health and nutrition
  4. Reduce health risks with Organic purity
  5. Eat foods adhering to international standards
  6. Protect the earth as organic farming is planet – friendly
  7. Prevent water contamination as there are no chemicals pollutants in organic farming
  8. Gain from the diversity of crops which is becoming a thing of the past
  9. Help small farmers and eliminate middlemen to create sustainable livelihoods
  10. Stay in harmony with nature