LAL QILLA Basmati rice being a rich
and unforgettable blend of tradition and exotic produce optimizes the spirit of
a unique and incredible India. We bring the finest of basmati rice to the global
palate by bringing unbridled joy to the faces of millions of our consumers
worldwide.
Focused quality of highest order and undying faith, LAL
QILLA has stormed to new heights and emerged as an undisputed market leader.
ASCW is one of the largest rice manufacturing companies of India by any
standards. Backed by a team of visionaries and committed professionals the
company has carved a niche for itself and is all set to acquire new ventures
world over. Amar Singh Chawal Wala is an ISO 22000, APEDA and HACCP
certified leading manufacturer in India of the Purest and Best Quality of Basmati Rice in
our various brands.
The world’s most relished Basmati rice is cultivated in the
foothills of Himalayas. Soil and climate of the region account for the unique
aroma, taste and texture of basmati rice. The word ‘Basmati’ comes from the
Hindi language, meaning ‘Queen of Fragrance’. Basmati has a fine aromatic flavor with long and slender
grains. Its perfumed, nutlike flavor and aroma can be attributed to the fact
that the grain is aged, to decrease its moisture content. When cooked, it
swells only lengthwise, thereby resulting in long slender grains that are dry,
separate and fluffy.